Physical Appearances

Although we are not entirely conscious of it, we often judge people on how they look. People tend to correlate characteristics such as sociable, friendly, poised, warm, competent, and well adjusted to those who are good looking. For example, recent research has proven that facial features that are similar to infant features influence perceptions of honesty. Blondes tend to be paid more because they are often viewed as more desirable to men. Taller men are proven to be paid more because their appearance indicates strength and power. Although we are not often aware of our tendency to lean towards certain people for specific objectives, our mind whether consciously or unconsciously do so.